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Disaster Recovery Solution of IntelliDNS Provides High Available Services to KGI and Shenyin

Time is money; a web site with long response time creates a negative impression to users, which is undoubtedly true especially to companies operating online stock trading or e-banking web sites. As online stock trading became prevalent in Hong Kong and China, many financial institutions have actively invested their resources on their online businesses. "We need to find an efficient way to meet increasing demand from clients to trade in local and even worldwide stock markets." said Mr Liang Gang, Technical Support Group, Shenyin & Wanguo Securities Co., Ltd. it's essential to provide good quality services to clients in nowadays competitive e-environment."

Shenyin & Wanguo Securities Co., Ltd. was founded in 1996 as a result of the merger of the former Shanghai Shenyin Securities Co. and Shanghai International Securities Co., Ltd. It has 108 branches so far all over China. With its continuous effort in expanding their businesses, in 2000, Shenyin & Wanguo Securities online trading web site, www.sw2000.com.cn, was initiated to supply investors with a safe, convenient and brand new channel of stock trading.

KGI Hong Kong Ltd. is one of Hong Kong's largest equity brokers by market share, and one of the ten largest futures brokers in Hong Kong. I t operates a full-service brokerage for retail and institutional clients, aiming to provide customers with one-stop financial service. Its brokerage activities include equities, bonds, over-the-counter structured products and advisory services.

SYWG & KGI, both engaging in online stock trading business, regard server  availability and reliability as an important element. What  also common is their adoption of IntelliDNS, developed by Unitech Networks Ltd., to provide high quality and highly available services for clients in terms of consistency and proximity.

Deployment of Shenyin

Shenyin has deployed its web servers in different cities across China. As the Internet backbone in China is not very well architected, intercity communications often experience traffic jam. I t is very important that users are directed to a web site that is geographically close to them. IntelliDNS helps maintaining highly available services and keeping content close to end users. In Shenyin's case, IntelliDNS closely monitors all available sites using layer-7 health checks. For example, i f the Shanghai site is down due to power failure, IntelliDNS will direct the Shanghai users away to other available working sites automatically. At other times, with IntelliDNS's geographic knowledge, it will dispatch user requests to their closest server, speeding up user's web experience to Shenyin's web site.

Deployment of KGI

KGI chose IntelliDNS to be the disaster recovery solution for its highly acclaimed online stock trading site, www. kgieworld.com. The company has a demand for the highest uptime and service level in the industry and they are satisfiled with IntelliDNS's versatility and unparalleled services brought to users. Our customer has a primary and a backup site. The primary site has multiple links to the Internet and IntelliDNS servers are co-located at two data centers. Trading servers are being monitored regularly by IntelliDNS using layer-7 (application level) health checks. In case a link to the Internet is down, IntelliDNS will direct user requests to the remaining active links, maintaining server availability. In the extreme case, if all links are down, IntelliDNS will switch over to the backup site for uninterrupted service.

Benefits of IntelliDNS

More Revenues with Faster Response Time No user is willing to see words like "server is busy" popping up on the screen while they are logging into their stock trading account. If the problem persists, the users just simply browse at another competitor  web sites. With IntelliDNS load balancing advantages, it will automatically detect server failures and route requests to other servers. Users are transparently connected to the server with the best response time, meaning they can stay longer and spend more time without any interruption. Therefore, more revenue can be generated from the web site and i t enables to retain existing and even attract more clients.

Maintaining High Uptime

If a company is providing unreliable services, losing clients and drop of revenues will become inevitable consequences. In order to avoid this, if a server of one site is down, IntelliDNS will redirect clients to the working server in order to maintain high level of accessibility. Therefore, clients can obtain instant and real time stock market information and process on line stock trading smoothly. Company  non-stop services can be guaranteed.

Money and Manpower Saving

Network administrators are usually facing headache when a server receives requests more than that i t can handle. By using IntelliDNS, it will minimize the downtime probability and ensure a high level of consistent access to the web site at anytime.

Less technical problems mean saving a great deal of money and manpower on technical and customer service support. Also, a company can scale up a web site without the needs of spending large sum of money on buying expensive servers, therefore, its remaining resources can be utilized in a more efficient way.

Completion of Transactions

The Internet is increasingly used as a crucial tool in transactions of large sum of money. The more important the transaction is, the more essential it is for both parties involved to complete the transaction. Therefore, it is so important for KGI and Shenyin to ensure that transactions have been ended correctly within the shortest time as stock markets only last for a few hours per day. With the installation of IntelliDNS, downtime scenario is minimized and smooth and concrete transactions are guaranteed.

Comprehensive Reporting

IntelliDNS provides detailed report such as top sites visited, number of hit rates and so on. These data can be generated for company's internal forecast or analysis purpose.


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